Bullfrog Spas welcomes new CEO Jerry Pasley

Hot tub industry veteran plans to lead innovative spa manufacturer to the next level

Casual Living Staff -- Casual Living, 2/28/2011 10:20:37 AM

SALT LAKE CITY — Bullfrog International announced the hiring of industry veteran Jerry Pasley as chief executive officer.

Jerry PasleyFormerly executive vice president of sales at Jacuzzi Hot Tubs and Sundance Spas, Pasley assumes responsibility for the general leadership, sales direction and day-to-day decisions at Bullfrog Spas. David Ludlow, former CEO, founder and inventor of Bullfrog's patented JetPak system, will remain with Bullfrog Spas as president and will focus on further product research, development and business development. Ludlow welcomed the addition of Pasley to the executive team and, in fact, was instrumental in his acquisition.

"Jerry Pasley is not only a seasoned pool and spa industry veteran, but more than that, he shares the vision of what Bullfrog can become and he has the ability and industry influence to propel Bullfrog into a leadership role in the marketplace," Ludlow said.

Pasley has nearly 30 years of experience in the hot tub industry, with a focus on sales management and sales strategy. He has served on the Association of Pool and Spa Professionals' Hot Tub Council and has considerable experience in the development of retailer and distribution networks. He currently sits on the APSP board of directors as a director at large.

When asked about his decision to leave one of the major hot tub manufacturers in the industry, especially considering its history and recognizable brand, Pasley said, "In making this decision, I was not concerned about what Bullfrog Spas is, or is not, at the present time, but what it can become. I can see enormous potential at Bullfrog going into the future. The track record of impressive growth is already there and with their patented technology and quality Bullfrog will soon be an industry leader."

Pasley's goals for Bullfrog include securing solid financing plans for Bullfrog dealers and the establishment of enhanced sales and marketing programs to expand the influence of Bullfrog Spas and the JetPak system. "I'm confident that we can explore and implement plans to allow dealers to show more spas," Pasley said. "Along with the expansion of sales networks, this will simply allow many more people the chance to discover the unique benefits and the reliability that you get with a JetPak-powered Bullfrog Spa."

Bullfrog International LC, designs, manufactures and distributes Bullfrog Spas. The hot tubs' JetPaks are interchangeable and upgradable modular jetted seatbacks that add personalization and greater comfort in both portable spas and custom concrete spas and pools. JetPaks are backed by six U.S. patents with other U.S. and foreign patents pending. Bullfrog Spas provide health benefits through powerful hydrotherapy, are virtually leak-proof, and are extremely energy efficient. Bullfrog International currently distributes, licenses and retails its products in the United States, Canada, Australia, Asia and Europe.

Visit the Bullfrog Spas and Hot Tubs website to learn more about the benefits of spa hydrotherapy and to order a free informational DVD.