Outdoor Consumer Survey for 2016
October 20, 2016,
More than one-third of consumers answering Casual Living's 2016 exclusive Outdoor Survey have dining sets as the focal point of their outdoor living areas and an additional 28% have seating areas as the focal point. However, more consumers own seating areas than dining sets: 85% have seating areas, while 65% own dining sets.
About the data
For the complete four-page report, see the October 2016 print issue of Casual Living, or click here for the exclusive online edition.
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Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.