Wayfair expands virtual reality features with new app

IdeaSpace allows customers to interactively shop for the indoors and out

WayfairBOSTON – Online home furnishings and accessories retailer Wayfair Inc., has launched its second virtual reality application for designing spaces with furniture and décor. Dubbed IdeaSpace, this new capability enables consumers to explore a variety of designed spaces and shop within an interactive setting for all their indoor and outdoor needs.

IdeaSpace is available on Daydream, Google’s mobile VR platform. It was built by Wayfair Next, the company’s internal research and development team, using Google’s virtual reality technology.

Steve Conine, co-founder and co-chairman of Wayfair, said IdeaSpace was inspired by Wayfair’s "Get the Look" resource, where shoppers can explore featured spaces from designers, as well as Wayfair commercials and catalogs.

“IdeaSpace allows customers to browse beautifully-styled spaces and products in a completely immersive experience,” Conine said.

By placing any Daydream-ready phone, such as Google's Pixel phone, into the Daydream View headset, shoppers are given access to several custom-designed rooms they can move through with a swipe on the Daydream controller. To “get the look,” shoppers can point the cursor at featured 3-D products, click to display additional details and rotate for a complete 360-degree view, then save their favorite products all within the app.

“We believe that being on the forefront of new technology adoption will allow us to create the best possible shopping experience for our customers,” said Conine. “Using Google’s advanced technology IdeaSpace takes the inspirational content our customers have come to expect to an entirely new level.”

Wayfair’s IdeaSpace is available now for download on Google Play.

Research Store

Web Directory Search
Search for Products/Companies

Featured Video

  • Casual Friday: Furnitureland South's expanding outdoor showroom

    Camera Icon More Videos

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

November Digital Edition

NovemberDigitalIssue

Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers. 

Universe Study

You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.

Also in This Issue:

• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.

• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?

• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.

 

November Digital Edition