Crate and Barrel expands online offering with marketplace
November 17, 2016,
NORTHBROOK, Ill. — Crate and Barrel has launched a curated marketplace today, expanding its e-commerce offering from new and existing suppliers.
“Crate and Barrel Exclusive Marketplace” is available through its e-commerce site and offers a curated selection from new brands, new product from existing sources, new product categories, one-of-a kind high-end goods from designers and other exclusive items that are drop-shipped from the source.
“I can tell you they are very much looking at every category they currently offer,” Wexler said.
In a release, Crate and Barrel CEO Doug Diemoz said, “Our goal is to enhance the moments that matter for our customers.
“By expanding our assortment, we will significantly increase the choices available to our consumers and offer them an extended aisle of beautiful, curated products from the best designers and manufacturers from around the world.”
Diemoz said all of the new goods complement the Top 100 company’s existing offering “and uphold our commitment to quality, style, and customer service.”
RevCascade was started about a year ago and has largely served as a platform and technology used by suppliers to connect with other marketplaces, such as Wayfair and Amazon. It’s also the enabling technology for retailers to launch, operate and scale their own marketplaces, as is the case with e-commerce home furnishings buying club Tressle.com. Wexler said Crate and Barrel is the first large retailer to do so.
“If you’re a home goods retailer today, you now have an opportunity to offer an extended aisle,” he said. “It’s really democratizing the ability to launch a marketplace that’s highly curated and amplifies what you currently offer to consumers.”
RevCascade doesn’t disclose its pricing, but Wexler said it offers either a monthly subscription rate or a transaction fee that’s based on the orders generated from the use of the platform.
Related Content By Author
Casual Friday: Furnitureland South's expanding outdoor showroom
Casual Living eWeekly
Most Viewed Articles
November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.