• Clint Engel

Crate and Barrel expands online offering with marketplace

NORTHBROOK, Ill. — Crate and Barrel has launched a curated marketplace today, expanding its e-commerce offering from new and existing suppliers.

“Crate and Barrel Exclusive Marketplace” is available through its e-commerce site and offers a curated selection from new brands, new product from existing sources, new product categories, one-of-a kind high-end goods from designers and other exclusive items that are drop-shipped from the source.

The marketplace items are integrated on the site with the retailer’s inventoried core goods so it’s “seamless” and essentially invisible to the consumer, according to Josh Wexler, co-founder and CEO of RevCascade, the company the marketplace automation technology used by the retailer. He would not say whether furniture is currently incorporated in the marketplace, and Crate & Barrel did not respond to a request for more information.

“I can tell you they are very much looking at every category they currently offer,” Wexler said.

In a release, Crate and Barrel CEO Doug Diemoz said, “Our goal is to enhance the moments that matter for our customers.

“By expanding our assortment, we will significantly increase the choices available to our consumers and offer them an extended aisle of beautiful, curated products from the best designers and manufacturers from around the world.”

Diemoz said all of the new goods complement the Top 100 company’s existing offering “and uphold our commitment to quality, style, and customer service.”

RevCascade was started about a year ago and has largely served as a platform and technology used by suppliers to connect with other marketplaces, such as Wayfair and Amazon. It’s also the enabling technology for retailers to launch, operate and scale their own marketplaces, as is the case with e-commerce home furnishings buying club Tressle.com. Wexler said Crate and Barrel is the first large retailer to do so.

“If you’re a home goods retailer today, you now have an opportunity to offer an extended aisle,” he said. “It’s really democratizing the ability to launch a marketplace that’s highly curated and amplifies what you currently offer to consumers.”

RevCascade doesn’t disclose its pricing, but Wexler said it offers either a monthly subscription rate or a transaction fee that’s based on the orders generated from the use of the platform.

 

Clint EngelClint Engel | Senior Retail Editor, Furniture Today
cengel@furnituretoday.com

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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