Easter dates shift should help retail sales
Casual Living Staff -- Casual Living, 4/15/2011 9:03:24 AM
LAST YEAR BROUGHT THE WARMEST APRIL IN FOUR YEARS, WITH RECORD WARMTH AT THE START AND DURING THE FINAL WEEKEND OF THE MONTH.The week of Easter was the hottest in more than 20 years for the Northeast, driving demand for spring and outdoor categories. North Central states saw the most improvement weather-wise, but 70% of the nation trended warmer than the year prior. Precipitation trended the least in three years, which was an added bonus for outdoor categories.
This year, April temperatures will trend cooler than last year for the eastern half of the nation while the West will trend warmer. Temperatures will trend above normal from Texas and the Gulf Coast states northward to the southern Ohio Valley. In contrast, temperatures will be below normal in the Southwest and along the West Coast.
Spring and outdoor categories will have a slow start this month, with conditions turning more favorable by month's end. The calendar shift of the week prior to Easter into the retail April will be a benefit to overall retail sales.
NATIONAL APRIL TEMPERATURE INDEX
NATIONAL APRIL PRECIPITATION INDEX
We would love your feedback!
- May 4, 2013
- Apr 3, 2013
- Jul 26, 2010
- Aug 26, 2013
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...