Cal Spas hires Hal Hufford as VP of sales

Casual Living Staff -- Casual Living, 4/19/2011 3:12:39 PM

LOS ANGELES — Cal Spas has announced the hiring of Hal Hufford as vice president of sales.

Hal Hufford"Hal Hufford joins our sales team as the vice president of sales for Cal Spas," said Casey Loyd, president of Cal Spas. "He was recently the vice president of Marcone Supply, a leading appliance company, where he was in charge of new business development and branch operations. His broad experience running successful national and international sales campaigns for leading companies will help strengthen our sales strategy and bring Cal Spas to the next level."

As vice president of sales, Hufford will spearhead all national and international sales growth. He will be responsible for strengthening the Cal Spas Dealer Network and increasing brand awareness for all Cal Spas brands through every distribution channel in the global market.

"I am excited about returning to the home resort industry with the global leader in lifestyle products," said Hufford. "I look forward to building relationships between Cal Spas and our valued dealer network and participating in the overall growth of Cal Spas."

Hufford joins the Cal Spas team with 33 years of national and international sales experience, including experience in the spa industry.