Zuo Modern to open four new permanent showrooms
December 2, 2016,
SAN LEANDRO, Calif - With the growth of Zuo Modern's 2016 third and fourth quarters and the increase in consumer retail and online spending, Zuo will debut four permanent showrooms launching in the January 2017 season for U.S. and Canada Markets.
The first to open will be the Tupelo, Miss., showroom during the Tupelo Furniture Market Jan. 5-8, located in Hall 6 Space 6012. This new 3,000-sq.-ft. showroom will focus on the company’s transitional/contemporary introductions from both the Modern and Era collections with dining, bar, living and office vignettes, along with highlighting the new bedroom, collections launched during High Point Market.
Third is the Las Vegas Market, Jan. 22-26, with a showroom facing the main escalators in building B, space B-880. The move will include floor-to-ceiling curved windows, a new design, a 3,500-sq.-ft. vignette-style format and a Grand Opening Party on Sun., Jan. 22, from 6-8 p.m.
The final showroom launch will be the Zuo Canada permanent showroom in Mississauga, Ontario, during the Toronto Gift Fair International Centre, taking place Jan. 29–Feb. 2, in Hall 1, Space 107. Zuo will join the Source of Furniture & Accessories (SOFA) and will be a new designer resource open to the trade Mon.–Fri. from 10 a.m.–4 p.m.
Each of the new showrooms will showcase original Zuo-designed products for indoor and outdoor, lighting and mirrors, with vignettes by John Perez, the visual merchandising director. Perez and his team will continue to highlight the company’s 3,000 products while introducing 200 new styles from Zuo’s 2016 fall and winter collections. Each showroom will include Zuo’s famous frozen margaritas from CEO Luis Ruesga’s own secret recipe.
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