CIFF 2017 theme is "Better Life, Better Work"

Fair to demonstrate strength in "matching"

CIFFGUANGZHOU, China - The 39th CIFF will take place March 18-21 and 28-31, 2017, at the China Import & Export Fair Complex & PWTC Expo.

With the theme of “Better Life, Better Work," the China International Furniture Fair in 2017 is sparing no effort to enhance its exhibition quality and provide excellent service for the industry. Organizers will pool diversified industry resources under one roof, fully demonstrating its strength in “matching.”

Brand matching: CIFF hosts around 6,000 exhibitors during the year and 70% of China’s top furniture brands. The U.S. national pavilion will debut in CIFF Shanghai 2017, displaying products together with pavilions from Turkey, Malaysia, Thailand and Korea, as well as world leading brands from more than 30 countries and regions.

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Trade matching: CIFF receives more than 250,000 trade visitors from China and abroad. It organizes professional business matchmaking events for CIFF exhibitors and trade visitors from regions including Europe, the Middle East and Southeast Asia

Fashion matching: More than 300 launching events take place in CIFF, especially designed for companies to release the latest products.

Design matching: CIFF 2017 will expand the design section to introduce more original designs. It continues to work with Chinese designers to organize the East Design Show and partners with American Society of Furniture Designers and High Point Market Authority to initiate the ASFD Pinnacle Asian Awards.

Technology matching: In 2017, CIFF will specially set up customized and smart furniture sections in both its events, expanding the scale of trend-setting products.

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Decoration matching: The home decor section will be expanded into three halls, and the first edition of China Decoration Design Conference will be held, matching leading decoration brands with renowned interior designers worldwide.

Material matching: Covering the entire industry chain, CIFF helps furniture producers find the best materials providers, and vice versa.

Media matching: CIFF works with media all over the world to offer 360-degree show coverage throughout the year. They include search engines, social media, Internet portals and industry media.