Libby Langdon: The Art of the Layout
January 1, 2017,
In the January issue of Casual Living, designer Libby Langdon offers up smart ways to find the perfect patio furniture arrangement and how this can translate to the retail floor. In fact, she had so much advice that we couldn’t fit it all in the pages! So here are two additional web-only nuggets to lure customers toward the fullest use of their outdoor space.
Create some sample layouts. Every space is different, but this can serve as a jumping off point for someone to see what good furniture arrangement options are. It can be a simple layout on graph paper—anything to give people an idea of a good furniture configuration. If you don’t have anyone on your staff who could create sample layouts, there are tons you can download from the Internet. Just be sure you know what the overall square footage is so you can share that information as well.
See Related Video: Libby's Tips on How to Sell Designer Collections
Tape It Off
An innovative and unexpected way to let people know exactly how many pieces of furniture can fit into various spaces is to tape off different square footage areas on your store floor and then display the amount of furniture that fits within the tape lines. For example, if you have a vignette in one section that shows a sofa, a loveseat and some chairs and tables, tape off the boundaries of where the vignette ends and the outer edge that contains all the furniture. Then measure the tape lines and calculate the total square footage of the space the furniture fits within. Next, display a small sign that says, “All of this furniture fits within a 13’ x 14’ space which is 182 square feet.”
See Related Article: Casual Market Chicago keynotes set; Langdon among presenters
Let’s face it: It’s difficult for people to get an objective look at a space they’ve lived in for a while. They can’t envision what it will look like any other way than the way they’ve previously had it. It’s important to understand that a room looks much bigger filled with furnishings, and an outdoor space is no exception.
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Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual.