Tech startup to launch robotic shade in Vegas

Company wants to tap growing smart home market

ShadeCraftLAS VEGAS—ShadeCraft, a robotic and tech startup based in Los Angeles, will introduce a solar-powered and robotic shading system at CES here next month.

Sunflower, as the product is known, uses artificial intelligence (AI) and Internet-of-Things (IoT) connectivity to provide autonomous, optimal shade and energy collection, the company said. It is also equipped with sensors that collect weather data in real time.


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ShadeCraft, founded by Armen Gharabegian, CEO of Eleven23 Marketing, promises “to lead the charge on robotic outdoor solutions,” and claims the smart home industry is expected to grow to more than $14 trillion by 2022.

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June Digital Edition

Casual Living Digital Edition June 2017

Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual. June Digital Edition