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Tech startup to launch robotic shade in Vegas

Company wants to tap growing smart home market

ShadeCraftLAS VEGAS—ShadeCraft, a robotic and tech startup based in Los Angeles, will introduce a solar-powered and robotic shading system at CES here next month.

Sunflower, as the product is known, uses artificial intelligence (AI) and Internet-of-Things (IoT) connectivity to provide autonomous, optimal shade and energy collection, the company said. It is also equipped with sensors that collect weather data in real time.


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ShadeCraft, founded by Armen Gharabegian, CEO of Eleven23 Marketing, promises “to lead the charge on robotic outdoor solutions,” and claims the smart home industry is expected to grow to more than $14 trillion by 2022.