Zuo Modern offers new outdoor products at winter markets
January 9, 2017,
SAN LEANDRO, Calif. – In response to increased demand for outdoor furniture from furniture stores, online retailers and hardware stores, Zuo Modern is offering winter market attendees a preview of what’s to come for the summer 2017.
Zuo’s summer 2017 collection offers contemporary updates in a variety of aesthetics. The line focuses on new weave patterns and colors made with long-lasting, all-weather poly-wood and poly-weave materials, as well as mixed materials and finishes within the dining, lounge and occasional categories.
See Related Article: Zuo Modern to open four new permanent showrooms
Additionally, many of the new introductions can be mixed and matched—broadening a customers’ ability to create their own pairings. The variety of these new products also offers flexibility in price points, to meet any budget.
“As our customer base continues to grow, and the demand for affordable outdoor furnishings gets more competitive, we decided to share our newest summer 2017 collections at January markets," said Luis Ruesga, Zuo Modern CEO. "The new weave patterns and colors highlight our in-house design team's trendsetting abilities. Plus, we have an entire collection of loungers that almost defy gravity, while still offering unbeatable durability and affordable luxury.”
Zuo, as an international brand, has grown and adapted to the outdoor furniture industry since launching its first collection of outdoor furniture in 2008.
See Related Article: Zuo Modern visual merchandising director opens store
“Over the last two years, Zuo began to shift its production in the outdoor category from a seasonal product offering to year-round distribution," said Zuo COO, Steve Poon. "This main shift can be attributed to growth in outdoor sales from each of our distribution centers throughout USA, Canada, Mexico, Columbia and Brazil—each with vastly diverse climates and clientele. This global view of the casual market place has shifted our product launches away from a seasonal market, to a year-round outdoor experience.”
Related Content By Author
Sunset West Strategy
Casual Living eWeekly
Most Viewed Articles
August Digital Edition
Check out the August digital edition of Casual Living, covering a broad array of trends, personalities and insights. You’ll get an inside look at retailer Clive Daniel Home, as well as a conversation with Greg Voorhis, design director at Glen Raven, about the dedicated design team at Sunbrella. We also prepare you for Las Vegas Market with a preview of the hottest casual products, and take a first look at outdoor buyers who got a head start on the latest casual intros at the ICFA Preview Show.