Zuo Modern offers new outdoor products at winter markets
January 9, 2017,
SAN LEANDRO, Calif. – In response to increased demand for outdoor furniture from furniture stores, online retailers and hardware stores, Zuo Modern is offering winter market attendees a preview of what’s to come for the summer 2017.
Zuo’s summer 2017 collection offers contemporary updates in a variety of aesthetics. The line focuses on new weave patterns and colors made with long-lasting, all-weather poly-wood and poly-weave materials, as well as mixed materials and finishes within the dining, lounge and occasional categories.
See Related Article: Zuo Modern to open four new permanent showrooms
Additionally, many of the new introductions can be mixed and matched—broadening a customers’ ability to create their own pairings. The variety of these new products also offers flexibility in price points, to meet any budget.
“As our customer base continues to grow, and the demand for affordable outdoor furnishings gets more competitive, we decided to share our newest summer 2017 collections at January markets," said Luis Ruesga, Zuo Modern CEO. "The new weave patterns and colors highlight our in-house design team's trendsetting abilities. Plus, we have an entire collection of loungers that almost defy gravity, while still offering unbeatable durability and affordable luxury.”
Zuo, as an international brand, has grown and adapted to the outdoor furniture industry since launching its first collection of outdoor furniture in 2008.
See Related Article: Zuo Modern visual merchandising director opens store
“Over the last two years, Zuo began to shift its production in the outdoor category from a seasonal product offering to year-round distribution," said Zuo COO, Steve Poon. "This main shift can be attributed to growth in outdoor sales from each of our distribution centers throughout USA, Canada, Mexico, Columbia and Brazil—each with vastly diverse climates and clientele. This global view of the casual market place has shifted our product launches away from a seasonal market, to a year-round outdoor experience.”
Related Content By Author
Dale Boles on Barcalounger Outdoor Living's Big Debut
Casual Living eWeekly
Most Viewed Articles
October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.