• Thomas Lester

Loloi introduces ED Ellen Degeneres rugs, soft goods

First appearance at Atlanta market

The first launch of rugs, pillows and throws from Ellen DeGeneres and Loloi made their first appearance at this week’s market, and already they’re creating a buzz.

“The customers coming in before the market opened to get a first glimpse of the Ellen line has been phenomenal,” said Austin Craley, vice president of sales for the Dallas-based manufacturer. “There’s been a lot of excitement, a lot of energy and a lot of orders.”

The first generation of ED Ellen DeGeneres rugs, pillows and throws can be seen inside Loloi’s Building 1 4-D-2 showroom.

“I’m thrilled to bring my passion for design to this unique rug collection with Loloi,” said Ellen. “I love it and I know you’re going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches.”

“What’s not to love about working with Ellen?” asked Amir Loloi, president and owner of Loloi. “She’s funny, she’s talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It’s sophisticated, but simple in a very ED kind of way.”

The seven debut rug collections include:

  • Del Rey: Hand-tufted by skilled artisans, the Del Rey collection offers uniquely textured designs with the long-lasting durability of wool.
  • Glendale: Skilled artisans hand-tuft designs inspired by antique motifs onto a cotton and wool base, heightening the refined patterns in the Glendale collection.
  • Gramercy: Extraordinarily plush underfoot with rich colors on viscose and wool, the hand-knotted Gramercy collection offers the solid series that fits seamlessly into any space.
  • Ludlow: Hand-woven by skilled artisans, the Ludlow Collection features the natural shine and smoothness of 100% jute.
  • Tribu: Inspired by Ellen’s eye for tribal design, the all-over patterns of the Tribu collection are modernized with trending color combinations on 100% wool.
  • Trousdale: A current color palette brings the traditional patterns of the 100% viscose Trousdale collection into the moment, while its power-loomed construction ensures precision in every piece.
  • Villa: Artisanal weavers hand-loom the Villa collection of 100% richly textured wool. Villa’s sheared detailing and organic color variation adds a sense of history and unique character to every piece.

The first products from Ellen DeGeneres and Loloi.As part of the new partnership between Ellen DeGeneres and Loloi, seven rug collections are being introduced this week in Atlanta, including the colorful Del Rey Collection.
The debut throw collections include:

  • Brody: With its casual sensibility and timeless appeal, Brody is handcrafted in India of linen and cotton.
  • Grove: Grove pairs a pronounced texture with a generous fringe. Grove is handcrafted in India of acrylic and cotton.
  • Toluca: Handcrafted in India and woven with a blend of wool and silk, Toluca brings ancient tribal prints to life.

Loloi will celebrate the new partnership Thursday afternoon with a party inside its showroom from 4-7 p.m.

Thomas LesterThomas Lester | Business Editor

Thomas Lester is Business Editor for Home Accents Today. A graduate of Emory & Henry College's Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports and more before joining Progressive Business Media in 2013. As business editor, Lester covers all aspects of business in the home accents world, from the latest news from manufacturers to successful retail strategies and business analysis.

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