Summer Classics’ parent company names new management team

William White new president of Gabriella White, LLC

PELHAM, Ala.—Gabriella White, LLC, parent company to Summer Classics and Gabby, announced a new management team headed up by William White, who has

William WhiteWilliam White
was named president, effective immediately. As president, White will have responsibility for all of the company’s operations. He will report directly to CEO and founder Bew White.

William White founded Gabby—the indoor division of the company— in 2008 and has served as Gabby president. In 2015, he added the responsibilities of corporate marketing to his role. Under William White’s leadership, both Gabby and Summer Classics have strategically broadened their brand presence and improved operations. These actions have helped drive solid year-over-year growth and expanded the company’s position in both the indoor and outdoor furniture industries.

“William is incredibly intelligent and reflective,” said Bew White. “That coupled with his leadership experience and proven ability to deliver results makes him the right person to execute Summer Classics' and Gabby’s priorities and drive continued growth.”

His father’s entrepreneurial, intense work ethic has made an impact on William White. “I am excited and honored to take on this role, and look forward to partnering with my father and our talented team to deliver on our vision for the future,” he said. “And I am eager to accelerate the strategic actions we’ve outlined to advance our company’s growth agenda.”

See Related Article: Summer Classics announces Atlanta Market introductions

Nicki Hayes joins Gabriella White, LLC, as chief marketing officer (CMO). Hayes is a veteran marketing executive with experience leading marketing efforts and

Nicki HayesNicki Hayes
product development for premier lifestyle brands. As CMO, she will oversee national marketing strategy, product development and drive revenue growth across the Gabby and Summer Classics lines, while creating new opportunities for the brands.

“Nicki has led marketing efforts at some of the most innovative companies in the industry,” William White said. “Her deep understanding of what customers want combined with her ability to grow revenue make her a great fit to lead marketing efforts at our company. Nicki’s experience and leadership will be invaluable as we continue to drive Summer Classics and Gabby’s expansion and growth.”

“I’m thrilled to be joining Gabriella White, LLC,” Hayes said. “The Summer Classics and Gabby brands are well-poised for its next decade of growth in the furniture industry. The company has an outstanding culture of innovative excellence, and I’m excited to apply my expertise and leverage industry trends to drive growth.”

James Oh joins the company as associate vice president of sales. Oh will be responsible for coordinated sales efforts, developing new business opportunities and creating customized solutions to meet customer needs. Oh has more than 20 years of sales and multi-store experience, consistently driving business to increase profitability.

“James brings a wealth of sales management experience and valuable know-how, and will be an asset to our fast-growing team,” said Schon Duke, vice president

James OhJames Oh
of sales.

Oh spent six years as the store manager of Arhaus in Leawood, Kansas, where he increased sales, recruited and developed talent and maintained a high guest experience. Prior to that, he served as a store leader to direct sales and business operations of other national retail chains.

Elaine Yancey was named director of customer experience. Yancey has more than 25 years of experience in customer service, operations and leadership roles in both retail and nonprofit organizations. Yancey is tasked with the successful execution of the company’s business mission through the leadership, day-to-day management and development of the service team.

“As we continue to grow, we’re excited to have Elaine lead the front lines of our customer relations,” says William White. “Her track record of creating a positive impact will resonate with our customers.”

Elaine YanceyElaine Yancey
A consistent peak performer and visionary leader with a unique blend of client service, sales and business operations in retail and nonprofit settings, Yancey recently served as vice president of operations and business development for McWane Science Center. During her tenure, Yancey grew revenue and turned around operations and customer service. Yancey received a bachelor of arts from Weselyan College.

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