Ritzel relishes opportunity with Pride
February 10, 2017,
When the news hit late last month that Derek Ritzel had been named CEO of Pride Family Brands, many in the casual industry wondered how this change in leadership would affect one of the outdoor category’s biggest companies.
But Ritzel says the differences at Pride, and particularly Castelle, are more of a long-term evolution than an abrupt shift.
See Related Article: Furniture industry veteran Derek Ritzel to head Pride Family Brands
Ritzel most recently served as president and COO of Tempur Sealy Canada, where he was instrumental in integrating the Tempur and Sealy Canadian operations and in driving significant growth.
His furniture industry experience helped him get the job at Pride, where he says things will be business as usual. Ritzel pointed to a long-term plan created by parent company New Water Capital and the Lowsky family to refresh the brand, giving it a more contemporary edge—some of which has already been rolled out in the past year.
Ritzel says that as part of this plan, he will strengthen relationships with dealers and help them increase profits by reaching a wider audience of consumers.
"We need to become the retailer’s best partner to generate profit dollars in the outdoor space,” he says. “We’re in the business to service our customer, and we
See Related Article: Pride Family Brands partners with New Water Capital
Ritzel admits that some may be uncomfortable with the leadership change at Pride because they don’t know him or his intentions. But the 24-year veteran of the furniture industry who has served on the boards of the Home Furnishings Association and City of Hope aims to quell those fears as he builds relationships with dealers—something he’s done many times in the past.
“I am truly a furniture person—this is the space that I have chosen to make my career,” Ritzel says. “I understand the benefit of relationships because it’s a very finite universe that we work in. The relationships I have with retailers across the country have been forged by me doing my best to help them achieve their objectives. I am very happily a part of the furniture community, and I understand the challenges in the furniture retail space. I understand it’s all about helping our customers.”
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Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.