• Bridget Driscoll

Jimmy Buffett to create string of Margaritaville-themed retirement communities

Projects to include singer's outdoor furniture line

Jimmy BuffettDAYTONA BEACH, Fla. - Jimmy Buffett and his lost shaker of salt have been bustling as of late. The singer recently revealed his plans to create a real-life Margaritaville for retirees "55 years or better," complete with outdoor spaces filled with the singer’s signature casual furniture.

Widely known for his laid-back style, the 70-year old is looking to translate the state of mind into a place where "parrotheads" can retire in style. The announcement of the partnership between Margaritaville Holdings and Minto Communities surfaced last month. Latitude Margaritaville in Daytona Beach is the first of a string of communities and construction is already underway.

The retirement communities can be added to the long list of business ventures for Buffett. According to the New York Times, Buffett's Margaritaville Holdings sold $1.5 billion in sales through his outdoor furniture, scented candles and the line of Buffett-branded blenders, margarita mix and salt shakers.

Now, with Latitude Margaritaville, Buffett will enter the retirement community market. The $1 billion project will have 6,900 homes, a town center that includes an indoor lap pool, spa and restaurants and a shuttle system to take members to a beachfront club.

The community is slated to open this fall.

Bridget_DriscollBridget Driscoll | News/Online Editor
bdriscoll@casualliving.com

Bridget Driscoll is the News and Online Editor for Casual Living. Previously, she worked for online marketing companies such as Get You Found and Mainstreethost, focusing on content writing and Search Engine Optimization practices. She graduated from the University of North Carolina at Greensboro with a BA in English, with minors in Psychology and American Sign Language. She is currently pursuing an MA in Creative Writing through Southern New Hampshire University.

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