Woolrich enhances digital catalog

Casual Living Staff -- Casual Living, 7/25/2011 12:15:47 PM

WOOLRICH, Pa. — The latest edition of the Woolrich Home digital catalog offers enhanced online tools for retailers and designers, along with the ability to view the entire Woolrich offering in one place.

Among the enhanced online tools offered in the catalog are photos and product descriptions that can be downloaded in PDF form or printed as needed. Additionally, pages and products can be bookmarked, noted or shared.

Sharon Kepley, licensing manager for home furnishings at Woolrich, said the most advantageous tool the digital catalog offers retailers and designers is the ability to see more than 300 products from Woolrich Home brand partners in one place.

"This is particularly important since each company has its own distribution channels and sales teams," Kepley said. Brand partners and licensees include Shadow Mountain (furniture); JLA Home (bedding ensembles, textile wall art and decorative pillows); Picture Source (wall décor); Whitecraft (indoor/outdoor furniture); Mohawk Home (area rugs); Lynn Haney Collection (holiday collectibles); PM&J (pet beds and accessories); and Rowe Pottery Works (tabletop and garden décor).

"Enhanced analytics will enable us to track the most frequently viewed products, as well as products that are bookmarked and the region of the country the user comes from," Kepley said. "The feedback will be invaluable for future product development at Woolrich Home."

The enhanced digital catalog is the latest in a series of digital initiatives at Woolrich Home, which includes social media campaigns via Facebook and Twitter.