Boston Interiors heads outdoors
March 20, 2017,
Boston Interiors Outdoor collection
Launching this month, Boston Interiors Outdoor consists of about a dozen styles with prices from $279 for a small bistro table to about $2,700 for a large teak dining set, said Stefanie Lucas, CEO of the seven-store Top 100 company.
“Our customers have been asking for outdoor furniture, especially in our coastal locations, so we’re happy to be able to fulfill this need for them,” Lucas said.
“We also see a need for more unique looks in this category since more and more people are using outdoor spaces for entertaining on a regular basis.”
In conjunction with its sustainability efforts, and “total design offering,” the retailer also introduced a low-emissions paint collection that uses recycled, chlorine-free packaging and follows other environmentally conscious practices, the company said. The line features 128 colors that will be available to order in stores and online, shipping to consumers’ homes.
The company declined to identify the paint source, too.
“When our team is helping to design someone’s home, they often get asked about paint colors we would recommend, so we wanted to be able to help them,” Lucas said. “These colors complement our furniture and make it simple for them.”
The new outdoor furniture line and eco-friendly paint line for launch this month. Outdoor items can be viewed on the retailer’s website.
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Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.