A.R.T. Furniture expands into outdoor
March 22, 2017,
A.R.T. Furniture has carved out about a 2,000-square-foot space of its High Point showroom to debut its new outdoor collection. The Ontario, California-based company is expanding five of its newest indoor collections to include outdoor furniture, with a decidedly interior style.
Assembled in their own designated space with an outdoor vibe (think beach scenes on the walls), the outdoor collections will be unveiled for the first time at the spring High Point Market.
"From a gender standpoint, how often do you have a category that the guys get space extended to spend money on," Tilly asked. "All the guys I know think of it as, 'I've got my own outdoor kitchen, and I can get away.' People are more emotionally charged up about investing in this category."
Further, more homes are being built with covered outdoor areas and outdoor heating.
"Outdoor living is really becoming a year-round thing for a lot of the country,” Tilley said. “Add to that the popularity of the ‘inside-out’ decorating trend, and outdoor furniture becomes a natural fit, a great opportunity to expand into what we see as the next great room in the house.”
The company has extended five collections with outdoor furniture: Arch. Salvage, Epicenters, Morrissey, Cityscapes and Rosèline. The assortment features deep seating upholstered in Sunbrella fabrics; high and standard dining, with stationery and swivel chairs; and occasional furniture including fire pits. Materials include all-weather weave, aluminum, teak and stone.
“Those five collections give customers a lot of options and tremendous attention to design detail,” Tilley said. “We’re going from the grand European scale of Arch. Salvage to Rosèline & Morrissey’s New Traditional look, to the smaller contemporary-inspired Cityscapes and Epicenter pieces.”
The new pieces go beyond the usual range of outdoor furniture to include all-weather wovens, both sling and loose cushion upholstery, cast aluminum and faux stone in a broad variety of finishes.
The prices of the new pieces will be consistent with the affordable high-style price points of A.R.T. Furniture’s indoor collections. In addition, the new pieces will be stocked and mixable with A.R.T.’s indoor line of casegoods and upholstery. This logistics solution makes it easy for retailers and consumers to integrate the new pieces into existing environments without major sample investment.
“We see a huge opportunity in the marketplace for bringing indoor refinement to outdoor living areas,” Tilley said, “and with our commitment to style and our unparalleled logistics, we think we’re uniquely qualified to expand the definition of a ‘whole home’ collection.”
The outdoor collections will be on view at the High Point Market, April 22-26, in A.R.T. Furniture’s showroom located at 200 Plaza Suites.
A.R.T. Furniture is a Markor company that designs and manufactures whole home collections in both casegoods and upholstery, as well as outdoor furniture. The company is positioned as the entry to the upper-end segment of the home furnishings industry and is best known for its quality of construction and ability to craft artisan finishes. In addition to selling to the U.S. retailer, A.R.T. Furniture has 50+ retail locations in premium shopping districts throughout all major cities in China.
Founded in 2003, A.R.T. Furniture is headquartered in Ontario, California, with showrooms at the High Point Market in High Point, North Carolina.
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