Broad River open house celebrates Ashley Outdoor launch
March 30, 2017,
Ashley Outdoor's Andy Sokol and Broad River Furniture's Charlies Malouf
The Outshine the Sun event was held in a large tent outside of the Ashley/Broad River corporate offices where 14 of Ashley’s 16 different outdoor collections were displayed for attendees to see, touch and use. The collections featured a mix of chat sets, with and without fire, as well as dining sets at mid-level price points.
“I’m excited about this event and it’s great of Charlie Malouf to launch this,” said Andy Sokol, vice president of merchandising for Outdoor Ashley Furniture. “The reaction from the people here and the associates I’ve met today represents a lot of companies around the country who see the opportunity in outdoor furniture as a new category that they’ve never been in.
“To see everything we’ve worked on being made and shipped to stores now, and watching people react at the retail level and buying it, it’s coming full circle. Our first year is going well and everyone is juiced up.”
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