Haskell Series 9 line available in carbon steel option
Eco-modern design company broadens market focus with new material
Casual Living Staff -- Casual Living, 8/5/2011 11:07:36 AM
COSTA MESA, Calif. — Haskell announced that its Series 9 Collection of outdoor pieces will be offered in a carbon-steel option to its current stainless-steel composition.
Available online via selected resellers since early April the carbon steel option will give customers an additional material choice at a lower price point. The collection is currently being made available to specialty resellers and commercial clientele, including architectural and development firms, with a focus on hospitality, high-end residential and eco-sensitive projects.
"The A513 carbon steel is domestically sourced, like our stainless, and offers a significant recycled content - up to 30%," said Andrew Stoneman, VP of business development for Haskell. "We wanted our line to be more accessible to a broader range of consumers who feel strongly about the environmental merits of the pieces and share our enthusiasm for the sustainability focus of the company. The Series 9 aesthetic has been very well received from its inception and now its become more affordable. Though not as bullet proof to the elements as our stainless line the inherent strength and longevity of the steel remains- as does the potential for a LEED point accrual asset. We still want people to hand this stuff down to their children and have it be as relevant to them as it is to us today."
Highlights of the Series 9 Collection's inherently green profile include the original type 304 EAF stainless steel frames with a recycled domestic scrap metal content up to 85%. Both stainless and carbon options remain 100% recyclable. The powder-coat finish, available in several colors, adds to the finish durability while using no solvents and introducing no VOC's (volatile organic compounds) into the ambient atmosphere. Overspray and residual powder-coating materials are captured for reuse after treating the steel.
The custom cushions are filled with a proprietary "bio-foam" characterized by its almost 40% vegetable oil composition and organic, halogen-free fire retardants. The Variable Pressure Foaming (VPF) technology used to cast the foam is a virtually emission-free process as well. The cushions' outers utilize Bella-Dura, a true performance fabric engineered via proprietary yarn technology and made from an industrial byproduct of the petroleum refining process. It conveniently eliminates the need for virgin materials. Bella-Dura also maintains an MBDC "Cradle to Cradle" Silver certification and its inherently anti-microbial and stain resistant composition is fully recyclable after a long lifecycle.
Haskell has been able to deliver product to customers within 12-15 business days after order date and stocks certain higher velocity items to meet demand.
For more information, visit haskellcollection.com or call 949-355-4634.
We would love your feedback!
-
Royal Botania launches outdoor collections at ICFF
May 11, 2012 -
Napoleon Gourmet Grills unveils 500 Series
Feb 20, 2012 -
Seeing red
Oct 25, 2011 -
Tri Vantage earns sustainability certification
Aug 23, 2011
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...



























