Jaipur Living unveils first look book at High Point Market

Brand's look book embraces individual expression

Jaipur LivingATLANTA— Jaipur Living released its large-scale newsprint publication, entitled Freedom Habitat, at the spring High Point Market.

See Related Article: Jaipur Living makes NY Now debut

"With a free-spirited creative aesthetic that celebrates individuality and the everyday, we set out to help consumers harness their inner designer, to give them the tools they need to celebrate and unleash their creativity to express their personal style,” said Li Kurczewski, creative director, Jaipur Living.

Shot on location with Jaipur Living’s team members, as well as models, dancers and children all interacting with the brand’s rugs, pillows, poufs and throws, Freedom Habitat welcomes spring with a fresh, fashion-forward aesthetic.

“The striking imagery of our Freedom Habitat look book speaks to the diversity of our team while embracing how truly unique and special a person’s individual style is,” said Asha Chaudhary, president of Jaipur Living.

The limited-edition publication is on display in the Jaipur Living showroom in High Point, where buyers and designers may peruse copies and also view large-scale graphics layered into the lifestyle-driven rug displays.

See Related Article: Jaipur Living debuts 2017 catalog

“Beyond being our first true look book, Freedom Habitat also marks the first time we’ve ever featured models in our marketing as a way to capture and bring to life the ease and whimsy of everyday living,” Kurczewski said. “Until now, the only people who have ever appeared in our collateral have been the artisans who are creating our products.”

The Freedom Habitat look book is available digitally and at the Jaipur Living showroom during the spring High Point market.


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