The W.S. Badcock Company honors Surya

Casual Living Staff -- Casual Living, 8/31/2011 12:18:34 PM

Surya, a manufacturer of area rugs and home accessories headquartered in Atlanta, was presented with the Most Valued Supplier-Partner award at the annual Badcock Furniture Conference held in Charleston, S.C., this past weekend.

The W.S. Badcock Company, with 330 stores across the Southeast, is one of the largest privately owned home furniture retailers in the United States. Badcock hosts this event each year to show all its new merchandise, celebrate its accomplishments, and engage its employees, franchisees and suppliers in a meaningful way as it prepares for the busy fall season. More than 500 people attended the conference with multiple partners being honored for their progressive and value-added approach.

"It's truly an honor to receive this award from Badcock Furniture," said Satya Tiwari, president of Surya. "A primary focus at Surya is to make sure that our customers, like Badcock, have the most relevant and trend-setting designs so that they can better serve their customers, the general consumer. We design our rugs and home accessories with our customers' end consumer in mind. This customer-centric focus married to leading-edge, trend-casting designs, ensures a very strong customer partnership on our end and sustainable retail success for our customers."

Surya products have been in Badcock stores for several years. "Surya has some of the best-designed rugs in the industry, but what sets them apart is their solution-based approach to serving the market. Their team gets what superior customer service means," said Badcock's rug buyer and fifth-generation family member, Will Daughtrey II. "As we expand into new markets, like Virginia and North Carolina, it's imperative that we leverage our strong supplier base."

This is the second vendor award Surya received this year. Earlier this summer, Rugs Direct recognized Surya as its Partner of the Year, highlighting Surya's approach to customer service and innovative design.