Castelle Barclay Butera collection draws attention at High Point Market
May 3, 2017,
FT. LAUDERDALE, Fla.—During the recent spring High Point Market, the Castelle showroom in IHFC Main was flush with activity during the launch of the Barclay Butera Outdoor collection for Castelle. Castelle’s showroom exhibited transitional dining and deep seating pieces from the collection, with an intricate cast aluminum design in a white finish with navy textiles.
"The response from buyers in High Point was overwhelmingly positive, especially with regard to the new Butera collection," said Derek Ritzel, president and CEO, Castelle. "We had great numbers for the launch reception and were especially excited about our products being selected from the entire market as favorites by show spotters.”
The Barclay Butera collection made a big splash in the Castelle showroom.
Design professionals responded to Castelle’s ability to individually handcraft each piece.
“Retailers and designers are realizing the potential to enhance previously interior-only client projects with outdoor elements,” said Ritzel. “Being able to provide collections like the Butera collection, allows us to position our brand alongside the finest indoor collections and an excellent choice for those indoor – outdoor projects.”
The High Point Market Authority selected design spotters for an attention-getting Instagram takeover. Each was tasked with selecting six products across the over 2,000 exhibitors and thousands of products. Of the spotters, two selected products from the Castelle showroom for this distinction. Gary Inman of Baskervill selected the Barclay Butera Outdoor collection chaise while Lori Paranjape selected the Vertice sectional. Each then posted their selections on the High Point Market Instagram account.
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