Havertys unveils Greensboro store
May 4, 2017,
Page Wilson, left, Pulaski; Richard Warren, Caracole; and Clarence Smith, Havertys, Atlanta.
The roughly 32,000-square-foot store is the Atlanta-based Top 100 company’s 124 th showroom and ninth in the state. It’s in a market Havertys has wanted to enter for years but waited patiently for the right real estate — new construction, prominently situated along the busy Wendover Avenue corridor in west Greensboro.
The updated Bright Inspirations store design here includes an open layout, about 15% less merchandise than the retailer used to display, a move that’s helping to keeps shoppers in the store longer; a neutral color palette that keeps the attention on the furniture; and updated LED lighting, part of the retailers HVTerra program that’s helped slashed Havertys lighting and cooling costs while improving the quality of lighting throughout the store. The latest version, Haverty noted, includes a new GE bulb that brings out the richness of upholstery colors and makes the whites whiter across the upholstery lineup, which takes center stage in the store.
Havertys’ new Greensboro, N.C., showroom features the latest version of its Bright Inspirations store design and updated exterior.
Also, throughout the showroom, Havertys employs what Executive Vice President of Merchandising Richard Gallagher referred to as CMPs, or Carla’s Moveable Partitions (for Director of Visual Merchandising Carla Greenblatt). They’re easily movable, semi-transparent partitions that serve as display backdrops without hampering the open sightlines of the showroom. For flooring, the retailer used a mix of polished concrete, neutral carpeting and wood-like, luxury vinyl flooring installed in a way that creates an implied aisle through the store without forcing consumers down set path.
Across the back of the showroom, but easy to see from just about all locations, is a large mattress department and in one back corner, Havertys has devoted space to its fast growing H Design, complimentary in-home design service.
Havertys President, CEO and Chairman Clarence Smith told the crowd gathered for the ribbon cutting ceremony that he used to run the Winston-Salem store some 40 years ago and that the the retailer has wanted a store in Greensboro for decades.
“It means so much … to finally be in furniture country,” he said.
He also gave them a taste of the retailer’s marketing campaign that, with two-area stores, consumer here will finally see on television: “Havertys can make your home look perfect, even when life isn’t. Havertys — life looks good.”
Rawson Haverty Jr., left, Havertys, Atlanta; George Revington, Hooker Furniture; Fred Schuermann and Richard Hare, Havertys.
Harland Dick, left, Bernhard; Steve Burdette, Havertys, Atlanta; Alex Bernhardt Jr., Bernhardt; and Richard Gallagher, Havertys.
Havertys brings a pop of color to the upholstery floor with a decorative pillow display updated in a neutral finish to better reflect the modern/urban interior of the new store.
Paul Toms, left, Hooker Furniture; Bill McLoughlin, Furniture Today; and Bryan Edwards, A.R.T. Furniture.
Related Content By Author
Casual Friday: Furnitureland South's expanding outdoor showroom
Casual Living eWeekly
Most Viewed Articles
November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.