South Continues To Dominate Outdoor Furniture Sales
May 15, 2017,
Outdoor furniture sales are projected to grow by 20.5% from 2016 to 2021. That’s according to data from Casual Living market research and Easy Analytic Software Inc. Outdoor furniture sales include dining sets, chat groups, shade products and other furniture.
Twenty-six states are expected to grow faster than the national average. The District of Columbia is the fastest growing at 23.7%, with North Dakota close behind at 22.2%. West Virginia is predicted to have the slowest sales growth at 19.1%.
Sales in Dickinson, North Dakota, are projected to increase by 25.8%, from $516,000 in 2016 to $649,000 in 2021. The Hinesville, Georgia, market is close behind, with a projected growth rate of 25.4%, from $986,000 in 2016 to an estimated $1.2 million in 2021.
Newport, Oregon, tops all micro markets for outdoor furniture sales, with an estimated amount of $765,000 in 2016. Newport’s sales are expected to grow 19.1% by 2021, resulting in expected outdoor furniture sales of $911,000.
Poised to surpass Newport, the micro market of Gardnerville Ranchos, Nevada, has estimated outdoor furniture sales of $756,000 in 2016 and projected sales of $915,000 in 2021, a 21% increase.
Unsurprisingly, due to the large population and longer-lasting warm weather, the South still dominates outdoor furniture sales, commanding a 37% share, the most among all regions. The West and Midwest are nearly tied with outdoor furniture sales shares of 23% and 22%, respectively. The Northeast accounts for the remaining 18% of outdoor furniture sales.
The nation’s population is predicted to grow by a modest 3.7% by 2021. The West is expected to grow by 4.1%, which is the largest growth among all regions. Household income is expected to grow by 11.3%, with the Northeast leading all regions in expected growth at 11.9%.
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Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
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• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.