Big Green Egg launches aviation-based dealer program

amsonAtlanta — Taking A Note From The playbook of Amazon, Big Green Egg (BGE) will launch its own fleet of aircraft.

Amazon announced it is buying several Boeing 767 jets as part of what will become a fleet, transporting cargo from distribution centers to customers.

Not to be outdone, Georgia-based BGE’s distinctive ceramic cookers have become so popular that many dealers are re-ordering daily to maintain and stock inventory levels of the most popular sizes, and the company had considered various rapid response alternatives before determining that an aviation-based solution was ideal.

Dubbed “MiniMaxAirways,” the distinctive green planes will enable BGE to make rapid restocking runs to dealers in over 50 markets, usually within hours of orders being placed, bypassing major airports in favor of the thousands of smaller airfields across the country.

“Our research indicated that over 70% of our dealers in the top market areas are within a 30-minute drive from a private airport or landing strip,” said Big Green Egg Aviation Operations Manager J.J. “Buzz” West.

“So when we considered how to best provide immediate response deliveries, it was clear that a small aircraft would fit the bill.”

Various sizes of aircraft will be used. And, each aircraft will be able to transport four to 12 Eggs at a time, enabling the company to offer customers “same-day pick up” of any Big Green Egg without a wait for dealer restocking.

“Having to wait for a dealer to restock can feel like an eternity as far as our consumers are concerned—when you are looking forward to enjoying something cooked on a Big Green Egg, you want it now. Our aim is to fulfill that passionate desire of every backyard chef and culinary aficionado,” said Big Green Egg CEO/Managing Director, Ardy Arani.

As the program moves forward, discussions are planned with both Lyft and Uber to determine how to connect the arrival of Eggs at a private airport with ‘white glove’ delivery services directly to the consumer, much like the process of ordering from a restaurant and having a rideshare service deliver it to your door. An announcement about this is expected later in 2017.

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