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Progressive Business Media names Silver to new sales post

ValleyGreensboro, N.c. – Progressive Business Media has named Catherine Silver to the newly created position of vice president of sales.

A veteran of the furniture and media industry, having previously served as assistant advertising director at Furniture Today, Silver most recently held the title of vice president of ballpark enterprises and guest services for the Washington Nationals major league baseball team in Washington, D.C.

In this position, Silver will work along with all of Progressive Business Media’s brands to help build strong client relationships, develop consultative sales strategies and mentor creative, versatile sales teams.

“Catherine’s proven track record in brand development, innovative media and event marketing and collaborative team building make her the ideal person to reinforce Progressive Business Media’s evolution into a diversified, world-class media company,” said Matt Slaine, PBM CEO. “I look forward to the energy and creativity she brings to our clients as well as the experience she brings to our various teams.”

Silver’s professional background ranges from Silicon Valley start-ups to major corporations, fostering her expertise in mentoring and developing sales leaders.

“Having a partner like Catherine ensures Progressive Business Media’s focus on increasing our relevance to our clients’ businesses,” said Dean Horowitz, PBM president. “She possesses great experience with our brands, clients and business.”

Silver’s past roles include director of sales at Variety, vice president of sales and marketing at The Red Herring; president, professional division of WebMD and CEO/owner of Baseball America. Silver is a North Carolina native, and she recently moved back to North Carolina after many years living in Los Angeles, Atlanta and Washington, D.C.

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