• Bridget Driscoll

Warm Temps Herald Grilling Season

Celebrating National Barbecue Month can boost sales

Green Egg’sSharing recipes, such as this one for Memphis-style pulled pork from Big Green Egg’s Mr. BBQ, can help drive web traffic and boost sales.

It’s that time of year again—May is National Barbecue Month, heralding the start of warmer weather and outdoor fun. Barbecue manufacturers and retailers alike are celebrating the special occasion with promotions and by giving their customers a little extra one-on-one attention.

“National Barbecue Month signifies the beginning of grilling season and of everyone enjoying the outdoors with family and friends,” says Jeffrey Rosenfeld, senior marketing manager, Char-Broil. “Grilling brings everyone together, and Char-Broil is about bringing people together.”

Even though Big Green Egg “likes to celebrate barbecue year-round,” the company has a section of their website dedicated to the month. Here consumers and retailers can find finger-lickin’ recipes along with resources from their grilling guru, Chef Ray Lampe, aka Dr. BBQ. Between podcasts, a digital flip-book on all things grilling and outdoor cooking techniques, Big Green Egg shows off their grilling pride, no matter the time of year.

In addition to the manufacturers, the Hearth, Patio & Barbecue Assn. (HPBA) also provided some insight that retailers can pass on to their customers.

“May is National Barbecue Month—a smart time to think about updating your outdoor living space,” says Jack Goldman, president and CEO of HPBA. “Making backyard upgrades can be simple and fun, whether it’s adding a few new tools for your barbecue, or converting it into a full outdoor living room experience.”

The HPBA has offered five simple tips retailers can share with their customers, to encourage them to shake up their outdoor areas this May:

AccordingAccording to CNN, 62% of women like to experiment with the grill, as apposed to 50% of men.
Put some extra flame in the space

Grills are just the beginning when it comes to the outdoor flame. The addition of a chimenea or outdoor fire table brings the comfort of the indoors right to the consumer’s patio. Offering both items at your store kicks the heat up a notch.

Broaden capabilities

High-tech gadgets and quality tools can go a long way in a consumer’s quest to become a barbecue master. According to the HPBA, pizza stones, fish/broiling baskets, cedar planks, rotisseries and grill woks are among the most popular accessories and should be offered as add-on purchases in your store.

Turn the backyard into a new room

Converting a patio into the “Man Cave” or “She Shed” the customer wants can encourage more time outdoors, resulting in more quality time with the grill and more trips to your store. Retailers can help customers do this by offering a lineup of outdoor living products, along with the necessary advice and expertise on how to create the full room experience.

Add a second (or third) barbecue to the mix

Do you have customers that are loyal to charcoal or devoted to gas? Showcase what different types of grills can do and encourage your customers to diversify their grilling repertoire.

Transform the backyard into a full outdoor kitchen

Encourage your customers to join the 10% of grill owners that already have a complete outdoor kitchen. Show them why they should invest in features such as a mini-fridge, dishwasher, outdoor sinks, seating and entertainment systems.

Bridget_DriscollBridget Driscoll | News/Online Editor

Bridget Driscoll is the News and Online Editor for Casual Living. Previously, she worked for online marketing companies such as Get You Found and Mainstreethost, focusing on content writing and Search Engine Optimization practices. She graduated from the University of North Carolina at Greensboro with a BA in English, with minors in Psychology and American Sign Language. She is currently pursuing an MA in Creative Writing through Southern New Hampshire University.

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