Las Vegas Market expands partnerships with non-profit groups

Partners to create retail symposium

Las Vegas MarketLAS VEGAS – Las Vegas Market announced an expansion of its long-standing partnerships with three non-profit industry associations: Assn. for Healthcare Volunteer Resource Professionals (AHVRP), Museum Store Association (MSA) and Zoo & Aquarium Buyers Group (ZAG).

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Together, the partners will develop an exclusive three-part Non-Profit Retail Symposium at the summer 2017 Las Vegas Market, July 30-Aug. 3. The educational program, which is crafted by buyers for buyers, will address advocating to administration and selling to Millennials, and will be augmented by a networking opportunity for association members and non-members alike.

“How to Advocate to Administration” will address how non-profit retailers can meaningfully present contributions to administration and integrate best practices. This takes place Mon., July 31, 2-3 p.m., in the Pavilions Seminar Room. Panelists include Susan Tudor of Cummer Museum of Art & Gardens in Jacksonville, Florida; Roseanna Galindo-Kuhn of Enloe Medical Center in Chico, California; and Yvonne Miles of San Diego Zoo.

See Related Article: Las Vegas market announces event, seminar schedule

Selling to Millennials,” will address how to define Millennials, and how to position stores and products to appeal to this demographic. ZAG member Melinda Greene, retail manager/gift shop buyer at Kansas City Zoo in Kansas City, Missouri, will moderate. The session will take place Tues., Aug. 1, 12–1:30 p.m., in the Pavilions Seminar Room.

A special non-profit networking reception will provide an opportunity for non-profit retail experts from across the country to meet and mingle on Mon., July 31, from 5-6:30 p.m., in the Pavilions Seminar Room. Existing and prospective association members and vendors are welcome.

“Las Vegas Market is proud to partner with these three leading non-profit industry associations to develop at-market programming and events with tangible benefits for their members,” said Dorothy Belshaw, president of gift leasing and CMO, International Market Centers. “Las Vegas Market is committed to helping the non-profit retail category identify and address growth opportunities and important business issues.”

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