Wayfair unveils 'Search with Photo' feature
May 17, 2017,
BOSTON — Wayfair Inc., one of the world’s largest online destinations for home furnishings and décor, has launched “Search with Photo." This is a new feature that leverages artificial intelligence to make it easier for shoppers to find the furnishings they want.
Shoppers can snap a photo to find and purchase specific products. Visual search allows shoppers to find matches and similar styles from Wayfair’s selection of more than 8 million products.
See Related Article: Wayfair expands outdoor furnishings selection
“We know that everyone has a unique vision for their home and that ideas and inspiration can come from anywhere. A sofa in a friend’s house, a Pinterest board, a barstool at a favorite restaurant or a pillow featured in a design magazine can all spark ideas for decorating one’s home,” said Steve Conine, co-founder and co-chairman, Wayfair.
See Related Article: Wayfair expands virtual reality features with new app
To use the “Search with Photo” feature, shoppers tap the camera icon in the Wayfair.com search bar, which allows them to snap a photo or upload one from their photo library. Shoppers can then browse visually similar items from Wayfair’s options and purchase immediately, or add products to an idea board.
Wayfair’s visual search feature is available across all devices, spanning iOS and Android phones, tablets and desktop.
“From enhanced personalization to exciting new site features, our goal is to offer our customers a seamless shopping experience that makes it easier and quicker to find just the right items for their homes,” said Conine. "Giving shoppers the ability to search with a photo is just the first of many exciting applications for our computer vision system.”
Related Content By Author
Casual Friday: Furnitureland South's expanding outdoor showroom
Casual Living eWeekly
Most Viewed Articles
November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.