Wayfair unveils 'Search with Photo' feature

Update makes use of artificial intelligence

WayfairBOSTON — Wayfair Inc., one of the world’s largest online destinations for home furnishings and décor, has launched “Search with Photo." This is a new feature that leverages artificial intelligence to make it easier for shoppers to find the furnishings they want.

Shoppers can snap a photo to find and purchase specific products. Visual search allows shoppers to find matches and similar styles from Wayfair’s selection of more than 8 million products.

See Related Article: Wayfair expands outdoor furnishings selection

“We know that everyone has a unique vision for their home and that ideas and inspiration can come from anywhere. A sofa in a friend’s house, a Pinterest board, a barstool at a favorite restaurant or a pillow featured in a design magazine can all spark ideas for decorating one’s home,” said Steve Conine, co-founder and co-chairman, Wayfair.

See Related Article: Wayfair expands virtual reality features with new app

To use the “Search with Photo” feature, shoppers tap the camera icon in the Wayfair.com search bar, which allows them to snap a photo or upload one from their photo library. Shoppers can then browse visually similar items from Wayfair’s options and purchase immediately, or add products to an idea board.

Wayfair’s visual search feature is available across all devices, spanning iOS and Android phones, tablets and desktop.

“From enhanced personalization to exciting new site features, our goal is to offer our customers a seamless shopping experience that makes it easier and quicker to find just the right items for their homes,” said Conine. "Giving shoppers the ability to search with a photo is just the first of many exciting applications for our computer vision system.” 

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