Woodline appoints team to develop North American Market

South African shade manufacturer makes several announcements




South African shade manufacturer Woodline has appointed a team to serve and develop the North American market for the 2017/18 season.

The company also announces that it will hold inventory in the U.S. for fast delivery and will launch their range at Casual Market Chicago in September.

Woodline is the principle supplier of umbrellas to the African market and has manufactured shade systems for 27 years with many European and International customers.

Industry veteran Kathleen Poppe Ferry is now sales manager and joins Anita Ueckermann, Woodline’s new American markets business manager.

Ferry has two decades of experience in sales management positions with Gloster, Barlow Tyrie and Emu as well as sales experience with Tropitone. She will be based in New Jersey. Ueckermann, who has worked in Europe and Africa in management and marketing roles, is based in Jeffrey's Bay in South Africa.

The company’s German CEO, founder and owner Fritz Walter oversees production at Woodline’s new factory and all other company operations from his home in Jeffrey’s Bay.

Charles Vernon, retired Gloster CEO, is assisting Woodline with its development.

Woodline utilizes eucalyptus wood, aluminum and stainless steel for structures and Sunbrella acrylics and polyester fabrics for canopies.

AnitaAnita Ueckermann
CharlesCharles Vernon

KathleenKathleen Poppe Ferry




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