Sunvilla announces new brand name for specialty market
June 16, 2017,
CITY OF INDUSTRY, Calif.—Outdoor furniture manufacturer Sunvilla Corporation has announced the launch of their new brand name, Portica, under the Sunvilla Corporation umbrella. The Portica brand encompasses all existing and new specialty-only products.
“Our goal is to help our specialty retailers separate themselves and the Sunvilla products from what’s sold in markets outside of specialty,” said Christy Peterson, national sales manager, Sunvilla. “We continue to value and build those specialty retail relationships. We want to do whatever we can to help our specialty retailers and consumers better understand the difference of what products they will find in the specialty market.”
The new Portica brand name will be showcased in the Sunvilla showroom at the upcoming ICFA Preview Show and Casual Market Chicago. The Sunvilla showroom is located in the Chicago Merchandise Mart, suite 16-108.
Related Content By Author
High Tidings from South Sea Outdoor Living
Casual Living eWeekly
Most Viewed Articles
June Digital Edition
Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual.