Sunvilla announces new brand name for specialty market

Portica brand will be used exclusively for independent retail products

CITY OF INDUSTRY, Calif.—Outdoor furniture manufacturer Sunvilla Corporation has announced the launch of their new brand name, Portica, under the Sunvilla Corporation umbrella. The Portica brand encompasses all existing and new specialty-only products.

“Our goal is to help our specialty retailers separate themselves and the Sunvilla products from what’s sold in markets outside of specialty,” said Christy Peterson, national sales manager, Sunvilla. “We continue to value and build those specialty retail relationships. We want to do whatever we can to help our specialty retailers and consumers better understand the difference of what products they will find in the specialty market.”

“We are excited about the launch of the Portica brand,” said Matt Weiss, executive vice president, Sunvilla. “We have always kept the products separate for our different customer markets but this new branding effort makes that easier to define. As Sunvilla continues to grow and expand into new markets, other brand names could be added as well.”

The new Portica brand name will be showcased in the Sunvilla showroom at the upcoming ICFA Preview Show and Casual Market Chicago. The Sunvilla showroom is located in the Chicago Merchandise Mart, suite 16-108. 

sunvilla

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the latest issue!

August Digital Edition

august casual living digital edition

Check out the August digital edition of Casual Living, covering a broad array of trends, personalities and insights. You’ll get an inside look at retailer Clive Daniel Home, as well as a conversation with Greg Voorhis, design director at Glen Raven, about the dedicated design team at Sunbrella. We also prepare you for Las Vegas Market with a preview of the hottest casual products, and take a first look at outdoor buyers who got a head start on the latest casual intros at the ICFA Preview Show. August Digital Edition