Crypton names new VP of marketing
July 10, 2017,
BLOOMFIELD HILLS, Mich. – The Crypton Companies, a provider of performance fabrics in the contract, home furnishings and apparel markets, announced the expansion of its marketing team. Matt Targett has been hired as vice president of marketing for Crypton. This is a new position and he will be based in the company’s Bloomfield Hills office.
“Marketing has always been a vital part of our company’s success, and it’s critical that we continue to place a high degree of focus in this area to help our company continue its aggressive growth path,” said Randy Rubin, founder and co-chairman of Crypton. “Matt’s proven track record in marketing, brand development, media strategy and team building makes him a natural fit for our growing company.”
His responsibilities at Crypton will include working in all aspects of marketing strategy and building and enhancing partnership relations to advance Crypton’s various products to market. Targett will play a significant role in expanding the reach and awareness of Crypton Home’s product offerings for consumer audiences. Targett will report to CEO Lance Keziah and work closely with Randy Rubin.
Targett is the recipient of three ADDY awards, the advertising industry’s largest and most representative competition, and was named to the 2014 Top 25 Innovators List by iMedia Communications.
In April 2017, Berkley Capital, LLC acquired a majority stake in The Crypton Companies (Crypton LLC and Nanotex LLC). The investment will allow for more expansion in new business lines and applications for both the Crypton and Nanotex businesses.
Related Content By Author
Casual Friday: Furnitureland South's expanding outdoor showroom
Casual Living eWeekly
Most Viewed Articles
November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.