• Alex Milstein

Endless fabric: The Interior Alternative offers designer fabrics at wholesale prices

New shop houses 400,000 yards of fabric in over 5,000 patterns

Greensboro, N.C. - Driving down Lawndale Drive in Greensboro, North Carolina, you can’t help but notice the towering warehouse building next to the Target. Once the Sears and Roebuck catalog store, the building has been repurposed as a fabric shop and warehouse, and something big is brewing inside.

Inside this monstrous, 1.7 million-square-foot facility, The Interior Alternative, the retail arm of Loomcraft Textiles, offers a massive selection of low-priced, designer fabrics at wholesale prices. The highest price point in the store is $24.99/yard, and there’s a huge selection of outdoor fabrics.

The company took over the building in February 2016, and on August 7, they’re opening the 15,000-square-foot showroom to the public. The building houses more than 400,000 yards of fabric in approximately 5,000 different patterns.

And because the 200,000 square foot warehouse is connected to the showroom, it allows the company to easily flow merchandise in and out of the store. Tiffany Janovak, president of Loomcraft, says there will be a steady stream of new arrivals, and merchandise will change frequently.Endless fabric: The Interior Alternative offers designer fabrics at wholesale prices

The inside of the store looks like a designer’s dream. Fabrics of all styles, colors and textures line the walls of the colossal showroom, giving customers an idea of what the fabric looks like and how certain fabrics can be married together. This will be the sixth outlet for The Interior Alternative, and Janovak says she’s extremely excited for the opening.

 “I’m looking forward to having the community come in and shop with us and ask questions,” she says. “We’re looking for this to be a resource center for the design community as well as individuals who live here. The fact that we’re in this fabulous historical building, and able to repurpose it, is going to make it a vibrant part of the community.”

The Interior Alternative will be open Monday – Saturday from 9:30 a.m. – 5:30 p.m. and Sundays from 11:00 a.m. – 5:00 p.m. As part of the opening celebration, customers can receive a free piece of fabric.

Check back in to Casualliving.com later this week for an exclusive video of The Interior Alternative!

Alex MilsteinAlex Milstein | Assistant Editor
amilstein@furnituretoday.com

Hi everyone, I’m Alex. I have a passion for writing, a love of marketing and a knack for social media. As an assistant editor of Casual Living, I do everything from writing print features to managing social media accounts to creating and posting web content. I love telling stories and I’m always looking for new ideas. Feel free to email or call me with any story ideas and let me know what you’d like me to write about in the wonderful world of casual. Follow me on Twitter: https://twitter.com/FTalexM

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