• Alex Milstein

Casual Market Chicago hosts more than 30 new exhibitors this year

New exhibitor booths marked with white icon

CHICAGO – Casual Market Chicago has all of the casual brands people love, but, part of the excitement of market is checking out new exhibitors. The New Exhibitor Showcase is the place to find up-and-coming products and manufacturers, and this year it features more than 30 new exhibitors (full list below).

From outdoor decor to grills and smokers, this year’s new exhibitors will a bring variety of fresh casual products for market-goers to explore.  We spoke with two new exhibitors about what they’ll be offering, as well as a company that’s exhibiting again for the first time in several years.

Owned and operated by Olga Schulz, Wicked Wicker opened its doors in 2014. It manufactures products that are designed to weather the elements of Florida in style.

The company concentrates on custom designs, and Schulz says they approach things a little differently. “We bring in new shapes and designs that don’t currently exist in the outdoor world,” she says. “A big part of what I do is using bright colors that others in the industry don’t use. And I’m not talking about just pillows; I’m talking about the color of rattan.”

Schulz says the company is excited to exhibit at market for the first time and show off Wicked Wicker’s designs.

See related post: The Merchandise Mart hosts Casual Market Chicago

Casual Market Chicago hosts more than 30 new exhibitors this year

Carolina Casual Furniture, a company that frequents Casual Market Chicago but has never exhibited, will be exhibiting for the first time this year. Vice President Susan McClanahan says she’s thrilled about attending the show, but anxious at the same time.

“It's a huge investment for our company, but we know it's where we need to be for national exposure, McClanahan says. “For a majority of retailers, this show offers them the best chance to find competitive pricing and incentives to stock their showrooms for the up-and-coming season. Early buy orders are huge in our industry, and we need to be able to write them at the show or we could miss the boat for valuable space on the retailers’ showroom floor.”

While the company may be the new guy on the block at market this year, they’re not new to the industry. “Our family has been in the casual furniture retail business for over 30 years,” McClanahan says. “Our name, Carolina Casual Furniture, is well known by millions of visitors and residents on the East Coast. The show will give us the opportunity to introduce our company to the country and to tell our story.”

The last time Kannoa exhibited at Casual Market Chicago was five years ago, and National Sales Manager Sebastien Manni says the company is looking forward to the return. “There’s been a definite shift in the market,” he says. “We see consumer trends going more modern and embracing color more readily. That's what Kannoa is all about.”

However, Kannoa is not only returning with its own products; it’ll also be showing a new licensed line from Eddie Bauer Home.

“We are proud and excited to be able to represent the Eddie Bauer brand in the Chicago Casual Market with seven fully complemented collections that give a nod to the hundred-year legacy of this outdoor legend,” says J.B. Schneider, director of marketing and product development, Kannoa. “We are confident that the brand’s commitment to comfort, quality and the enjoyment of the outdoors will be widely embraced by the casual furniture consumer.”

Look for the New Exhibitor Showcase wall along the main isle of the seventh floor at the Mart. There’s a small white icon on booth signage throughout the show to indicate new exhibitors.

New exhibitors at market include:

  • Abble Inc. (7-1106)
  • AC Pacific (7-2102)
  • Aesthetic Metals (7-1049)
  • Backwoods Smoker (7-8111)
  • Best Kind (7-2106)
  • Carolina Casual Furniture (7-3094)
  • CDM Distribution (7-7110)
  • Charbon Basques (7-9129)
  • Coronado Casual (7-3014)
  • Coverware Essentials (7-8067)
  • Design Flow Pty Ltd. (7-2094)
  • Eddie Bauer Home Outdoor (7-5087)
  • EG outdoor (7-10102)
  • Elk Group International (7-8129)
  • Exterior Elements Outdoor Living (7-9054)
  • Festival Depot (7-1078)
  • Firepits UK (7-8113)
  • Flash Furniture (7-5107)
  • Francis Metal Works (7-7124)
  • Frankford Umbrellas (7-9046)
  • Heritage by Design (7-1073)
  • Home Couture (7-9098)
  • KRAHN (7-6113)
  • Lautan (7-10113)
  • Lgarden by Venture Products (7-8109)
  • Mentoriend (7-1038)
  • Numero Teak USA (7-1071)
  • Platinum USA B.V. (7-8123)
  • Pride Casual Corp. (7-2078)
  • Summer Breeze International (7-1109)
  • Think Outside (7-9114)
  • Wicked Wicker (7-7100)
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Alex MilsteinAlex Milstein | Assistant Editor
amilstein@furnituretoday.com

Hi everyone, I’m Alex. I have a passion for writing, a love of marketing and a knack for social media. As an assistant editor of Casual Living, I do everything from writing print features to managing social media accounts to creating and posting web content. I love telling stories and I’m always looking for new ideas. Feel free to email or call me with any story ideas and let me know what you’d like me to write about in the wonderful world of casual. Follow me on Twitter: https://twitter.com/FTalexM

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