• Thomas Russell

Emerald Home Furnishings hosts 'Easyville' open house, Alaska cruise

Events help build stronger partnerships with key dealers

TACOMA, Wash. – Case goods and upholstery resource Emerald Home Furnishings drew more than 150 new customers at its “Easyville”-themed open house event at its headquarters and warehouse on Aug. 9-10.Emerald Home Furnishings hosts 'Easyville' open house, Alaska cruise

The company said the event highlighted its commitment of “making it easy for retailers to do business.” In addition to tours of the company’s mattress factory and corporate offices, it featured presentations on the parts, warranty and marketing resources available to dealers.

“Open House always creates and intimacy and sense of togetherness that customers can’t get in a market environment,” said David Beckmann, president, noting that the event helps generate a deeper understanding of the company’s products and helps create stronger partnerships. “The chance to meet and greet and get to know personally the people you talk to regularly, makes relationships stronger.”

Following the event, the company took 30 companies that achieved sales goals on an “Emerald Rewards” luxury cruise to Alaska from Aug. 11-18.

“The Emerald Rewards program was a complete success, not only from the beautiful scenery of the Alaskan Wilderness and watching nature in the raw, but also from the friendships that developed,” Beckmann said. “Best practices were routinely the discussion around the dinner table. Everyone returned with new friendships and a list of creative and dedicated retailers they can now call on to share ideas and find new solutions with.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

Research Store

Web Directory Search
Search for Products/Companies

Featured Video

  • Casual Friday: Furnitureland South's expanding outdoor showroom

    Camera Icon More Videos

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

November Digital Edition

NovemberDigitalIssue

Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers. 

Universe Study

You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.

Also in This Issue:

• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.

• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?

• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.

 

November Digital Edition