• Thomas Russell

Emerald Home Furnishings hosts 'Easyville' open house, Alaska cruise

Events help build stronger partnerships with key dealers

TACOMA, Wash. – Case goods and upholstery resource Emerald Home Furnishings drew more than 150 new customers at its “Easyville”-themed open house event at its headquarters and warehouse on Aug. 9-10.Emerald Home Furnishings hosts 'Easyville' open house, Alaska cruise

The company said the event highlighted its commitment of “making it easy for retailers to do business.” In addition to tours of the company’s mattress factory and corporate offices, it featured presentations on the parts, warranty and marketing resources available to dealers.

“Open House always creates and intimacy and sense of togetherness that customers can’t get in a market environment,” said David Beckmann, president, noting that the event helps generate a deeper understanding of the company’s products and helps create stronger partnerships. “The chance to meet and greet and get to know personally the people you talk to regularly, makes relationships stronger.”

Following the event, the company took 30 companies that achieved sales goals on an “Emerald Rewards” luxury cruise to Alaska from Aug. 11-18.

“The Emerald Rewards program was a complete success, not only from the beautiful scenery of the Alaskan Wilderness and watching nature in the raw, but also from the friendships that developed,” Beckmann said. “Best practices were routinely the discussion around the dinner table. Everyone returned with new friendships and a list of creative and dedicated retailers they can now call on to share ideas and find new solutions with.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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