New Sunbrella fabrics bring “makers” artistry to the industry
September 5, 2017,
GLEN RAVEN, N.C. – The new Sunbrella Makers collection by Glen Raven Custom Fabrics brings the grit of traditional artisan techniques to the industry by combining handweaving and modern manufacturing.
“There is an intimate connection between the skill required to create a textile and the final product,” said Greg Voorhis, design director for Glen Raven. “The Makers collection tells a story of what lies beneath the product to connect consumers to the fabric, from the yarn to the finished piece.”
The new jacquard pattern Adaption juxtaposes matte and shiny with PVC yarn. The pattern is reminiscent of hand-forged metal designs with a simple geometric pattern in tonal colors.
Midori is inspired by traditional Japanese Shibori dyeing. A process which involves folding, twisting or bunching fabric, binding it and then dyeing it, Shibori dyeing creates one-of-a-kind pieces. The Sunbrella design team recreated this look with modern weaving equipment, making the fabric look more primitive and handmade, while preserving Sunbrellla’s legendary performance.
A traditional menswear-inspired pattern, Paradigm pairs well with the contemporary patterns throughout the collection. Makers nurtures an inclusive community of makers, challenging them to create extraordinary spaces with the fabrics.
In addition to jacquard patterns, the collection adds new stripes and expands colorways for some of the company’s solids. One of the new stripe patterns is Artistry, inspired by Mayan backstrap weaving. This fabric represents the custom woven pattern of vintage textiles. New texture, Blend, is made of a heavier yarn for a soft, textured hand in a wide range of colors.
“The Makers Collection is an example of how Sunbrella rises above just the performance benefits with the evolution of craftsmanship and improvements in age-old methods of production,” Voorhis said. “With evolving technology, we are able to imitate handmade processes yet still withstand Mother Nature at her worst. There is a community of craftspeople behind that.”
The Makers collection of Sunbrella fabrics is currently available to the manufacturing trade and will be at retail this fall.
Related Content By Author
Casual Friday: Furnitureland South's expanding outdoor showroom
Casual Living eWeekly
Most Viewed Articles
November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.