Capel Rugs celebrates 100th anniversary

Event will also mark launch of new Anthony Baratta collection

TROY, N.C. — Capel Rugs is holding a party during the October High Point Market  to mark the final celebration of the company’s 100th anniversary this year and to debut its new licensed collection with designer Anthony Baratta.Capel Rugs celebrates 100th anniversary

“We invite all of our dealers, designers and other members of the extended Capel family to join us for this festive High Point Market celebration,” says Cameron Capel, vice president of national accounts. “This will be a great chance for everyone to meet Anthony, one of America’s highest profile — and highest energy — designers.”

The party’s festivities will include complimentary wine, ice cream, a cheese platter and cake pops in honor of Capel Rugs’ 100th anniversary year. Baratta will be attending the event and available to meet with retailers and other attendees.

"We are so thrilled to work with this great American company to see our vision through,” Baratta says. “It's been wonderful working with Cameron and her team, and we're already looking forward to the next collection."  

Known for an American design aesthetic distinguished by colors, mixes of patterns and scale, and relaxed forms, Baratta founded the interior design firm of Diamond Baratta Design in 1994 with partner Bill Diamond. Together, the two designers created a language that balances between pattern, color, history, luxury and modernity.  

In 2010, paint company Benjamin Moore honored Diamond Baratta Design with its Hue Lifetime Achievement Award for the use of color in architecture and interiors, the first time the award has gone to interior designers. The Diamond Baratta team also was named one of Traditional Home’s “20 Design Icons” as part of the magazine’s 20th anniversary celebration in 2009.  

In 2012, when Diamond retired, Baratta renamed the firm Anthony Baratta LLC. The next year, he opened Anthony Baratta The Shop in Westhampton Beach, N.Y. The Shop features one-of-a-kind furnishings, antiques and accessories as well as custom couture for homes.  

Baratta’s initial line includes several collections covering a range of styles, constructions and price points, including some patriotic-themed braids.  

“Tony loves America, and America loves him,” Capel says. “He has a bigger-than-life, contagious enthusiasm that fills any room he enters. We can’t wait to share his creative vision with our dealers — and with our consumers. He’s the perfect designer to escort our company into its 101st year!”

With the purchase of three or more new rugs sized 5’ x 8’ or larger during the October market, retailers, designers and other buyers will receive a 20 percent discount. In addition, customers placing a qualifying order on any rug in Capel’s line — both new and existing models — also will have an opportunity to pop a balloon for a cash reward of up to $100.

With the purchase of three or more new rugs sized 5’ x 8’ or larger during the October market, retailers, designers and other buyers will receive a 20 percent discount. In addition, customers placing a qualifying order on any rug in Capel’s line — both new and existing models — also will have an opportunity to pop a balloon for a cash reward of up to $100.

The event takes place from 3p.m.–6 p.m. on Sunday, October 15.

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