Hayneedle.com partners with This Old House

Unveils exclusive rooms within the house

OMAHA, Neb.—Hayneedle.com, a leading online retailer of indoor and outdoor home furnishings and décor, unveiled today their collaboration with This Old House for the third annual Idea House – The Beach House at East Matunuck.

The 3,200-square-foot home is located in South Kingstown, R.I., and Hayneedle is the exclusive furniture and décor sponsor for the home’s front porch, screened-in porch, backyard patio and deck, living room, dining room, master bedroom and game room. On hayneedle.com, users will be able to learn more about the project and shop the home by each Hayneedle-sponsored room.

“We’re excited to partner with This Old House again this year on their Idea House,” says Jeremy Podliska, vice president of marketing for Hayneedle. “Our wide selection of indoor and outdoor home furnishings and décor allowed us to work alongside This Old House in creating a one-of-a-kind home, perfect for a growing family or even empty nesters who want to entertain.”

See related article: Hayneedle.com launches new mobile app

The home, built by Sweenor Builders and designed by interior designer Denise Enright, includes more than 100 products handpicked from hayneedle.com. Decorated in a fresh and inviting color palette, the three-story shingle-style home showcases cozy coastal spaces, indoors and out.

“Because of Hayneedle, we were able to make this house a home,” says Enright. “We brought the space to life via product artfully crafted from Hayneedle’s line of private brands and added fun yet impactful décor touches everywhere you look. Our goal was to make this space into one that anyone would be happy to come home to at the end of the day, and I think we definitely achieved that and more.”

The Beach House at East Matunuck will be featured in the October issue of the This Old House magazine and also showcased in several episodes of This Old House’s 38th season on PBS television for 2017-2018.

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