Dallas Market Center announces updates and improvements to The Temps
October 4, 2017,
DALLAS – Dallas Market Center announces updates and improvements to its temporary exhibits taking place in 2018, beginning with The Temps at the January Total Home & Gift Market (January 18-21, with Luxe Gift and Home & Design Temps opening January 17).
The updates are strategically designed to improve the buying experience for tens of thousands of loyal retailers as well as drive traffic and sales for hundreds of exhibitors. More than 90 percent of Dallas market buyers visit the temps and report their primary motivation is to discover new products.
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“After extensive feedback from exhibitors and buyers, we will be making significant changes beginning in January and will present more new exhibitors, unique products, new categories, heightened excitement and an improved experience,” says Kristina Johnson, vice president of tradeshows. “We are working very hard to create something special that will inspire and motivate buyers.”
Among the improvements across the marketplace:
- The 12th floor will undergo improvements in booth layout, signage, seating and food outlets and will also host seminars and buyer hospitalities.
- Launching in January on the 12th floor is Made, a comprehensive section of exhibitors with products that are handmade, artisan, American made, one-of-a-kind, and global designs.
- A special cause-related and charitable giving product section will also launch on the 12th floor, meeting the high demand by buyers for products with a special mission.
- The 13th floor of the World Trade Center will become one stylish destination as the fashion accessories temps unite with women’s apparel temps.
- The 6th floor will house temporary home & design exhibitors and will add several new companies in home décor, lighting, textiles and other decorative elements for the home.
- The Trade Mart atrium has been rebranded as Luxe Gift, and the exhibitor selection will evolve in 2018 to represent the pinnacle of luxury gift and high-style products including candles, personal care, home accents and more.
- Market Hall will undergo extensive improvements to its design and merchandising as well as new events and promotions. Physical upgrades and improvements to the space will be complemented by an edited selection of exhibitors presenting products in demand by retailers seeking immediate delivery items, furniture and vintage products. In addition, the launch of a biergarten will create a unique networking and socializing space featuring a selection of local and craft beers.
- In order to promote the sweeping changes, a new marketing campaign will highlight the temps across all communication channels and will reach tens of thousands of buyers before and during the show. Utilizing video, social media, advertising, signage and public relations, a steady stream of promotional content will capture buyers’ attention and provide new motivation to visit the temps.
Over the coming weeks additional announcements will highlight the final schedule of events and the increasing number of new exhibitors joining the show as well as returning companies.
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