Manual Woodworkers relocates Dallas showroom

Casual Living Staff -- Casual Living, 1/10/2012 9:22:14 AM

In an effort to increase visibility in key market centers, Manual Woodworkers & Weavers has relocated its Dallas showroom to Suite 1355, near the West entrance of the Trade Mart.

"We believe this new space will permit us to better showcase the diversity of our line and especially our made-in-the-USA products, which have resonated so strongly with buyers this year," said Steve Frawley, director of gift sales, Manual Woodworkers & Weavers. "After analyzing our business, we determined that we weren't maximizing our opportunities in Dallas, and we think that this relocation is an important step in the right direction."

The company has also made changes to its showroom in Atlanta.

"In Atlanta, we have dramatically redesigned our Suite 697 in the West Wing of AmericasMart to spotlight our domestically made indoor and outdoor textiles, and we are also leasing space 10-C-96 in The Gardens to showcase the 40 new outdoor pillows in our Climaweave Collection, also made in the USA," Frawley said.

The company maintains other corporate showrooms in Las Vegas and New York's 7W, but Frawley said that Manual made the difficult decision to close its showroom in the Chicago Merchandise Mart at the end of 2011, adding that the company has been focusing on expanding their rep coverage in the Chicago area to ensure that their customers' needs are met. "We recently brought on new reps in Illinois, Wisconsin, Nebraska, Iowa and Kansas, and we believe that our best tactic is to service our valued customers in that region on the road."

Manual will celebrate its 80th anniversary with champagne and cupcake parties beginning at 3 p.m. on the Saturday of the upcoming Atlanta and Dallas markets.