Universal names new West Coast VP of sales

Will start on December 1

HIGH POINT, N.C. – Universal Furniture announces that Chris De Lisa, previously the company’s sales representative for the New York/New Jersey/Connecticut area, will now join Universal’s executive team as vice president of sales for the West Coast. Universal names new West Coast VP of sales

“I am excited about moving into this new role with Universal,” De Lisa says. “Our product assortment, service and marketing support continue to add value for our customers. And I look forward to bringing my experience in the field to support the business of our partners and sales representatives.

Entering the home furnishings industry in 1992, De Lisa has extensive experience in retail, sales and logistics. In 2011, he joined Universal to take on New York area sales. During his time with Universal, he’s lead a team that achieved Sales Person of the Year back-to-back years in 2014 and 2015.  

See related: Universal promotions drive traffic

In his new role, De Lisa will report to Senior Vice President of Sales Sean O’Connor. He is responsible for growing sales in the western U.S.

“Chris’s passion for his work really affects others around him,” O’Connor says. “His enthusiasm creates strong and successful teams.”

De Lisa is relocating to High Point with his wife of 18 years, Fiorella, and their children Mateo, Christina and Malena.

Mark Cowan will remain in his role as vice president of sales for the eastern region, also reporting to O’Connor.

Research Store

Web Directory Search
Search for Products/Companies

Featured Video

  • Casual Friday: Furnitureland South's expanding outdoor showroom

    Camera Icon More Videos

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

November Digital Edition


Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers. 

Universe Study

You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.

Also in This Issue:

• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.

• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?

• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.


November Digital Edition