Wray Ward taps Chris Williams as creative director
November 7, 2017,
CHARLOTTE, N.C. – Chris Williams has been named creative director for marketing communications agency Wray Ward’s full-scale motion team and studio services. He brings a mix of creative and management experience to the agency’s fast-growing, award-winning service offerings.
Wray Ward connected with Williams several years ago when he served as a consultant to the agency and its fast-growing motion department. Williams tapped into his extensive film background to update the agency’s standard operating procedures for everything from creative concepting and estimating to 3-D animation and special effects. Now, he will lead the structure he helped outline.
“It’s great to have Chris’s passion and energy in the building once again — this time for good,” says Wray Ward’s Executive Creative Director John Roberts. “Chris is a respected authority in this industry, and his experience, creative talents and strategic business thinking will mesh well with the great talents of our own team to take our motion product to an unprecedented level.”
Wray Ward’s motion team offers comprehensive capabilities from initial concept to final delivery. Its in-house videographers, animators, directors, producers, editors and production managers generate an award-winning portfolio including feature-length documentaries, national television spots, animated sales videos, testimonials and short video content.
Williams, who will work in concert with the agency’s executive creative director and creative directors, brings to the agency an in-depth understanding of both the creative and business sides of video production gained over his 20-year career.
Williams’ career includes work with a long list of well-recognized brands including Walmart, Kellogg’s, Pixar, Allstate, Procter & Gamble and Vonage. In addition to Wray Ward, he has worked with agencies including The Martin Agency, JWT, BBDO, McCann, Droga5, DDB, Big River, Padilla, NDP and Peter Mayer. He has myriad awards, including more than a dozen Best of Show, gold and silver ADDY trophies as well as Pollie Awards for his work with John Kerry for President and Obama for President.
“I’m lucky to be doing what I love and now doing it with this great team. It’s a roster of world-class artists — not just a department,” says Williams, a South Carolina native who now lives in Charlotte, North Carolina, where Wray Ward was founded 40 years ago. “My philosophy is ‘Head, heart and hands.’ It drives every decision I make and the way I lead a team. I’m humbled and honored to lead the team at Wray Ward.”
Williams shares his passion and knowledge with the next generation, as well. He has served as an adjunct production professor at Virginia Commonwealth University, where he also taught editorial and directing classes. His knowledge on advertising production, production management processes and branded content have landed him speaking engagements at top festivals and trade shows.
“A lot of agencies are trying to figure out how to create their own video department, but we’ve figured it out. Under Chris’ guidance, we can have creative directors and producers as part of the ideation stage, which will heighten collaboration. Plus, internal resources like our new studio help us look cohesively at how we bring a brand’s story to life visually, whether it’s in one single still frame or thousands of frames in a video. It all results in a better product,” Roberts says.
“To have someone of Chris’s caliber leading this team is huge,” Roberts adds. “He gets it, he gets us and he gets the product we’re trying to produce. It’s really exciting, and we’re glad he’s here.”
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