Outdoor Lifestyle Hangzhou makes fifth showing
Chinese market seeks to grow outdoors
Cinde W Ingram -- Casual Living, 3/28/2012 3:34:22 PM
HANGZHOU, China — The fifth annual Outdoor Lifestyle Hangzhou rolled out a red-carpet welcome as mostly Chinese buyers joined international attendees at the March 21-24 show at Hangzhou Peace Exhibition Center.
With the national focus on building domestic consumption, the outdoor leisure market is warming up in China. Exhibitions ranged from outdoor furniture and accessories to garden supplies, recreational vehicles and camping equipment.
Some of the high-end product shown had actually debuted in Chicago at the International Casual Furniture and Accessories Market last September. Activa and Treasure Garden shade products appeared for the first time at the Hangzhou market, according to CEO Oliver Ma. He and his staff were able to meet with Chinese retailers who operate multiple patio furniture stores as well as government and trade officials.
Hangzhou-based Juri Furniture exhibited a portion of its aluminum, stainless steel and woven outdoor furniture designs. In business for 24 years and with two large factories, the company produces for well-known U.S. brands as well as customers in Canada, Australia and Europe, according to Business Manager Wang "Dan" Jianjun. Juri's outdoor furniture lines appear at the Casual Market in Chicago, the National Hardware Show in Las Vegas and spoga+gafa in Cologne, Germany. In addition to producing outdoor furniture for manufacturers including Agio, Foremost Group, Thomasville and Lane, Juri supplies major U.S. home improvement and discount department stores including Home Depot, Maynard's and Sam's Club.
Jojoy Leisure Products displayed some of the outdoor lines it supplies to customers in Germany and to Club and Wal-Mart Canada. The Hangzhou-based company, which opened in 1998, exhibited at the Casual Market in Chicago last September.
Everite's outdoor furniture products are sold in 18 markets, but primarily to customers in Germany and England. The company also has exhibited at the National Hardware Show in Las Vegas.
Linhai Weige Arts & Crafts began making outdoor furniture 10 years ago and exhibits at spoga+gafa. It primarily supplies the European market and its business is growing every year, spokesman Yong He said.
Zhejiang Tianji Leisure Products, which has been making umbrellas and tents since 1996, added outdoor furniture to its lines three years ago. It now exports about 1 million shade products each year and supplies umbrellas to JCPenney, sales associate Micheal Ma said.
With beautiful stone top tables and dining furniture, DongYe (Fujian) Furniture Co. is looking to introduce its indoor and outdoor leisure furniture products to the U.S. market, salesperson Kathy Lee said.
HK Long constructs houses and gazebos, made of spruce imported from North America.
China Chamber of Commerce project managers Liao Yuhan and Jacky Zeng flank speakers Cinde W. Ingram, John Stanley and Eileen Lee as well as interpreters on stage following the Outdoor Industry Forum. Treasure Garden COO Margaret Chang is pictured third from left.
Visitors to the southern end of China's Grand Canal were able to easily include side trips to West Lake.
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