Laurie Bell brand grows with partnerships

One Kings Lane and Apartment Therapy tap outdoor designer

Nicole Crews -- Casual Living, 4/4/2012 9:46:23 AM

SARASOTA, Fla. — Laurie Jenkins, a design innovator who brings fresh personality to outdoor lifestyles at LaurieBell.com, has been featured on Apartment Therapy's new Outdoor Channel and One Kings Lane. A company profile of Jenkins' Laurie Bell brand kicks off the launch of the outdoor room segment of Apartment Therapy's site whose motto is "Saving the World, One Room at a Time."
The designer has also partnered with One Kings Lane and her newly launched designer pillows are being offered at discount on the One Kings Lane Transitions Sale from April 9 to April 13.
"It's an ideal partnership because of the site's innovative e-commerce platform and personalized connection to its customers which is Laurie Bell's mission as well," said Jenkins.
Jenkins has just launched a new collection on Lauriebell.com featuring her branded line of rugs, umbrellas, ottomans, pillows and made-to-order cushions. "From sunshine yellow to apple green to blacks and neutrals, we celebrate fashion and colors that are trend-setting this season," Jenkins said. For more information, visit www.lauriebell.com.

Laurie Jenkins is the chemist and designer behind the Laurie Bell brand.