tag rebrands tfg furniture line as tag furniture
Casual Living Staff -- Casual Living, 4/17/2012 2:08:15 PM
CHICAGO — Trade Associates Group, Ltd. (tag) announced that its furniture division tag furnishings group (tfg) has been renamed tag furniture.
When launched in 2008, the furniture line became tag furnishings group because the collection was marketed separately from tag's popular tabletop and home décor collections. "We have since learned that there is a natural synergy between our furniture and our home décor products that we could expand upon and maximize," said Joe Fahy of tag.
For example, new folding outdoor furniture coordinates with tag's extensive selection of garden décor items. Because of the durability of tag's dining tables and shelving units, several SKUs are purchased by retailers for in-store display, but also made available for sale to consumers. tag drop ships these orders so smaller stores can add them to their mix without taking up valuable inventory space. On the flip side, furniture retailers have found multiple ways to take advantage of tag's selection of basics, tabletop and décor. "One account uses Sonoma dinnerware as a GWP," Fahy said. "It's a very successful program."
"With the rebranding we're looking to further expand our dealer network," concluded Fahy. "We're looking for drivers, so to speak! We're adding new products and new merchandising tools, including several upcoming promotions. There's never been a better time to work with tag furniture."
For more information go to tagltd.com.
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- May 3, 2013