Hayneedle.com first to use 8thBridge Graphite social commerce platform

Graphite helps fuel collaborative shopping and product discovery

Casual Living Staff -- Casual Living, 6/13/2012 10:47:43 AM

Ranked number 85 on the 2012 Internet Retailer Top 500 list, Hayneedle.com is using the 8thBridge Graphite platform's new social shopping capabilities to fuel higher levels of customer sharing and discovery.

"The new Graphite technology from 8thBridge was the first social commerce approach that aligned with our multi-channel vision. We are excited about being the first in our industry to provide this service to our customers," said Brian Moen, CMO, Hayneedle.com.

The Graphite platform enables Hayneedle.com shoppers to go beyond the social media Like and Share buttons on products and offers to communicate more specific information. Shoppers can now indicate that they Want It, Own It or Need Advice.

When a customer indicates that they want, own, or need advice about a product or offer on Hayneedle.com, a Shoppable Story is shown on their Facebook Timeline. This is when the discovery happens. The Facebook user's friends can shop in their Tickers and News Feeds.

"We think Hayneedle.com is a great example of a retailer that is using Graphite to allow its customers to get input from their friends before making a purchase," said Jon Kubo, chief product officer of 8thBridge.