Groovystuff to debut student designs at Las Vegas Market

UNC-G student Abigail Buchanan's teak design to be shown

Casual Living Staff -- Casual Living, 7/10/2012 4:28:26 PM

LAS VEGAS - Groovystuff will present the Enclosure Collection, designed by University of North Carolina at Greensboro student Abigail Buchanan, at the Las Vegas Market, July 30-Aug. 3, in World Market Center showroom B-0146.

Groovystuff Enclosure productionThe Enclosure Collection is one of the many new Groovystuff products that provide retailers with designs to fill the trend gap between emerging young adults and established consumers. These new products give retailers a product that meets the price point of this sensitive and emerging demographic and the style points that established consumers look for when furnishing their home.

"The Enclosure Collection focuses on the use of rectilinear planes intersected by the curvature of reclaimed teak logs," Buchanan said. "Inspired by the natural beauty of the teak, this table cradles the branches, further highlighting and showcasing the beauty of the teak. The contrasting iron frame wraps around the table top, suspending the wood in further accentuation the wood's natural beauty."

Groovystuff EnclosureBuchanan is pursuing a degree in Interior Architecture at UNC-G. After graduation she plans to pursue a career in the field of visual displays and temporary installations.

According to Chris Bruning, founder and visionary behind The University Hall: By Design, Connecting Education to Industry cooperative, "This collaboration with the design students from across the country and now internationally with the Industrial Design department at KMITL in Bangkok, Thailand, offers dealers carrying the Groovystuff line a whole new round of products designed from an entirely new perspective, untarnished by the pressures of trends and product saturation."

The Enclosure Collection by Abigail Buchanan is another example of sustainable design done right, Bruning said, "and gives retailers something special to offer one of the largest buying segments in the market today."

"Sustainability is an essential part of the Groovystuff message, and the collaboration with these universities has helped get tat message out to a broader demographic and a much more global audience," Bruning added. "The educational institutions today are providing students with a foundation of knowledge that considers energy conservation, quality of life and the responsible use of resources when teaching design. Our goal is 'to provide the students with a platform for creativity and encourage them to embrace the home furnishings industry.'"

For additional information, contact Bruning at chris@groovystuff.com or by phone at 214-956-0536.