Cast Classics expands sales team

Mike Friedrichsen brings industry experience 

Casual Living Staff -- Casual Living, 7/10/2012 4:36:58 PM

LYNDHURST, N.J. - Cast Classics has added industry veteran Mike Friedrichsen to its sales team. He will be responsible for their accounts in Arizona and Southern Nevada.

Friedrichsen, a former Apollo Award-winning retailer, has spent the last seven years on the manufacturing side of the industry. He held the post of national sales manager for Treasure Garden for many years and served more recently as the director of U.S. sales and marketing for Leisure Design.

"We are extremely excited to have Mike on our team. His experience on both sides of the business will be a great asset to the Cast Classics family," said Al Arad, president of Cast Classics. "He is well-known and respected in this industry and will be able to give our dealers in those areas the level of service and attention that they deserve."

Friedrichsen said, "This is a tremendous opportunity for me, and I am grateful to the Arad family for giving me the chance to learn yet another facet of this great industry."

For more information visit www.CastClassics.com or visit showroom 1757 at the Chicago Merchandise Mart during the upcoming ICFA Preview Show, July 17-19.