Donny Osmond launching home furnishings brand

Casual Living Staff -- Casual Living, 8/1/2012 4:36:41 PM

ATLANTA — Entertainment icon Donny Osmond and his wife, Debbie, are set to launch Haven, their own branded line of home furnishings, with Atlanta-based brand management and merchandising company Clique Here Inc. designated as the exclusive rights holder for the brand.

The brand will launch globally in product categories including bedding and bath, home furnishings and décor, flooring and rugs, textiles, lighting, outdoor living, kitchenware, tableware and various categories of home improvement in the last quarter of 2013.

Osmond is known for his five-decade career in music, television, theater and film.

"Home is my haven. A place where my life is really lived, a destination filled with love, laughter and everything that comes with 35 years of marriage to a wonderful woman and five terrific kids," Osmond said. "The substance of family, heritage, and home are the most important things in my life. My wife, Debbie, and I are eager to share our new home furnishings line as an expression of our commitment to these values."

A press release announcing the Osmonds' plans for the brand states the line's design statement, "making home a haven," is meant to reflect a concept enriched with modern flair to give personality to textured neutrals and color accents.

"Donny is one of the most beloved entertainers of all time," Clique Here executive, Deb Wallace said. "Donny and Debbie represent family, home and a quality of life with unparalleled consistency. Millions of consumers everywhere recognize and strive to embrace those characteristics. This brand delivers that emotional connectivity."